Early adopters:

Your opinion matters.

Share your opinion or test new products to enjoy great rewards!

Join the community

How it works

Create an account

Tell us about yourself so
we can tailor the perfect
opportunities and
products for you.

Participate in studies

Check your email or
account for study

Get rewarded

Earn points and
exchange them for
credit or gift cards from
major brands.

Top brands want to hear from you!

Types of study

Home Product Testing

In-home product testing allows you to try products before anyone else in a real-life consumption setting!

Online Surveys

Occasionally, we will send out surveys to our members to collect general information about various topics.

Individual Interviews

They can be used to deepen certain points following a survey completion, or to validate new elements that are discussed during an interview.

Mystery Shopper or User

With a Mystery Shopper/User, participants may be asked to visit a store, purchase a particular product, browse websites, etc. and then complete an assessment survey with their feedback.


Co-creation projects are workshops that bring together several types of stakeholders to co-create a product.

Join our community and start earning today!


How often do I receive invitations to participate?

So, in order to manage your expectations, you can expect to receive on average 1 to 4 tests per month in your inbox. Of course, this will depend on the profile and needs of our customers and may vary depending on the circumstances.

How long will the projects last? How much time do I need to plan?

Actual testing time depends on the product type and test methods used. Generally speaking, you can expect to spend no more than 10 minutes completing a web survey. In-home testing may take longer, depending on the product that is being tested.

How will I be invited to participate in studies?

One of two things will prompt you to participate: either you receive an email from us inviting you to answer the qualifying questions, or you receive a request on our private Facebook page. In either case, the next step is the same: you are informed whether or not you are eligible to participate in the study.

What are the eligibility criteria to participate in studies?

Before you start a test, you will be asked to answer one or more screener questions. Each study has different eligibility criteria depending on the research needs. Based on the answers to the specific project questions, you will be informed whether or not you can participate in the study.

The answers you provide to screener questions are strictly confidential and none of your personal data (including your name or email) is revealed to the client or any other third party.

I answer screener/profiler questions and then see nothing in my account. How come?

The variety of clients and studies do not necessitate the need for us to hold on to your answers beyond the actual study. We use these screener questions only to establish your eligibility for the given study. If you meet the criteria, you will proceed to take the test. If not, another participant will be notified.

Who are the companies behind the studies?

inBe works with some of the largest and most prestigious brands on the market. From top CPG (consumer packaged goods) companies, to major food & beverage companies, to leading supplier of products for the industrial, retail and foodservice sectors, Marketing, Innovation, and R&D teams trust us to unlock their consumer insights.

During a home test, can I keep the product that I am testing?

Absolutely. As a home tester, you often get to keep the products you test, especially if it’s something that you need to eat. Rest assured that the details and conditions of the study are clearly described upfront.

Do I need to renew my membership?

No. Once you enrol in our Community of Participants, you will not need to renew your subscription.

Are there different levels of membership?

No. Based on the number of studies that you participate in, you earn rewards. There are no levels of participants — everyone gets a similar opportunity.

How do I convert my rewards into gift cards?

With every participation in a study, you accumulate a certain number of points. You can then purchase a gift card directly online through our inBe app. Gifts cards are available from major retailers such as Best Buy, Starbucks, Tim Hortons, and Amazon but you can also choose to redeem for a Visa card. Their value ranges from $5 to $50. The gift cards are virtual, so they are received by email, but there is the possibility of having a physical card, for a nominal fee for shipping and handling. Also, there are several gift card drawings of up to $250 for in-home testing, for example, and direct compensation for studies like co-creation.